
Green Growth
Nov 30 2023
Major new plans for a multi-million pound East Midlands zero carbon innovation centre - aiming to transform cutting edge green research into commercial products - have been unveiled by East Midlands Freeport.
Read moreExperts at Loughborough University have teamed up with the UK’s leading health and wellbeing store, Holland and Barrett, to create a unique personalised health and fitness app.
Oro, launched this autumn, is free with an optional premium subscription. It offers a varied combination of workouts and meal plans tailored to an individual’s body, goals, and cultural and lifestyle preferences.
When set up, Oro provides workouts and a nutrition plan which generates menus and a handy shopping list.
Activities are suitable for any ability – sedentary to very active – and are supported by more than 350 filmed exercises.
Meanwhile, the nutrition plan draws on over 600 recipes, created in collaboration with Michelin chefs – including Tom Kitchin, Daniel Clifford and Laurence Henry – vegan chef Gaz Oakley and the University’s Performance Nutrition Lead, Andrew Shepherd.
Development of the app began in 2018, when Holland and Barrett approached the University’s Performance Sport Team to create something unique within an increasingly crowded marketplace.
Drawing on decades of experience of training elite athletes, the Team explored the feasibility of packaging the logic of its holistic, evidence-based approach into a digital solution that adapts to an individual’s evolving training schedule – and appeals across the adult population.
Powered by machine learning, the app constantly learns from the user’s behaviour and preferences to become more tailored and effective over time – providing a route to a sustainable healthy lifestyle, not just a quick fix.
In addition, the process provided invaluable internships for Loughborough’s Exercise Physiology Master’s students to input into the exercise programmes.
Only a few weeks after launch, Oro has already appeared amongst Coach Magazine’s best workout apps, and featured in The Telegraph alongside some of the biggest names in the industry.
Jo Simpson, Commercial Director at Loughborough Sport, said:
We’re globally recognised for supporting Olympic medallists and world champions – but our evidence-based, fad-free approach to fitness and nutrition applies to everyone.
We’ve combined our expertise to create Oro. From the outset, our objective was to create a best-in-class experience for users and, with Oro, we’re really proud to have achieved just that.
Green Growth
Nov 30 2023
Major new plans for a multi-million pound East Midlands zero carbon innovation centre - aiming to transform cutting edge green research into commercial products - have been unveiled by East Midlands Freeport.
Read moreGreen Growth
Nov 30 2023
A programme that supports organisations to develop green energy and carbon reduction schemes in Derbyshire has won a category at this year’s Innovation Awards.
Read moreEconomic Opportunities
Nov 27 2023
To coincide with this week’s UK Global Investment Summit, the Midlands Engine Partnership, Midlands Innovation and Midlands Enterprise Universities have today [27 November] launched an innovative new campaign to drive international investment into research and development across the Midlands.
Read more