The Midlands Engine is entering the beginning of an exciting 12 months for the partnership as it seeks to engage with as many businesses, residents and stakeholders across the Midlands as possible.
Our vision is to accelerate growth in the Midlands economy by £54bn by 2030 making the region a better place to live, visit, study and do business.
The size of the prize is huge but we will only succeed if we have as many businesses and residents actively engaged as possible.
That is why an independent marketing agency, CreativeRace, has been engaged to lead a multi-channel communication campaign for 2018/19.
Engagement activity is currently well underway across the Midlands and there is an online survey. This will give you the opportunity to help shape a communications campaign by letting us know what you think the priorities and focus should be for the activity.
Due to the tight timeframes, the online poll must be completed by Wednesday 5th December 2018.
The aim is to ensure that the communications campaign is relevant to as many audiences across the region as possible.
After having conducted considerable face-to-face engagement activity across the East and West Midlands already, CreativeRace is also running some “pop-up clinics” at a couple of business events:
If you are attending either of these, please make sure you track the team down.
Once the engagement phase is complete, CreativeRace will start to build a powerful narrative for Midlands’ growth and development that will not just create a competitive and compelling image of the region at home but also overseas.
We thank you for your ongoing support and appreciate your guidance to inform the successful communication of the Midlands Engine partnership in 2019 and beyond.
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