Birmingham 2022 joins forces with PwC in new sponsor deal

Date posted: May 17, 2021
three people smile a the camera in birmingham

PwC UK has been unveiled as the latest addition to the family of sponsors that have shown their ongoing support to the Birmingham 2022 Commonwealth Games.

With just over a year to go to the opening ceremony and start of the Games, PwC will be providing professional advisory services in the run-up to the biggest sporting event to happen in the UK for a decade.

With 22,000 UK-wide employees, and 3,000 working across the Midlands alone, PwC plays a vital role in the continued growth of the region and wider UK.

This new relationship with Birmingham 2022 seeks to maintain that momentum and provide even more opportunities for people, communities, and the businesses of the Midlands and beyond.

As part of the new relationship, and in addition to the provision of professional advisory services, PwC will continue to work with local charities and non-profit organisations to maximise the social and environmental impact of the Games and its footprint.

The ongoing benefits of the Birmingham 2022 Commonwealth Games are already being felt throughout the region through increased procurement and contract opportunities and as the Games approach, Birmingham 2022 will create 35,000 new jobs and skills opportunities.

In addition, it will recruit a fully trained volunteer workforce of 13,000 operating across the competition and non-competition venue portfolio.

Together, PwC and Birmingham 2022 have an ongoing commitment to support and grow opportunities for local communities, particularly those from disadvantaged
groups, the unemployed, and disabled individuals.

As an active contributor to the Midlands economy, PwC is committed to growing its workforce through inclusive recruitment to ensure that talent is wholly representative of the region.

Kevin Ellis, Chairman and Senior Partner, PwC UK said:

We are proud to be supporting the Birmingham 2022 Commonwealth Games and excited to be working together with the Organising Committee to deliver the Games, and to help build inclusive growth through improved skills, jobs, diversity and social mobility.

We share Birmingham 2022’s ambition of becoming a catalyst for change in the region. The Games provide a golden opportunity for our people to continue to volunteer their time and skills to support its legacy, and the many local charities and non-profit organisations that will benefit from its social and environmental impact. This also helps to support the development and wellbeing of our own people, which is at the heart of everything we do.

With a global workforce of 284,000 and with offices in 155 countries, PwC shares the ambitions and values of the Birmingham 2022 Commonwealth Games to improve skills, bring new benefits and opportunities, and put the city, region, and its people, firmly on the map.

John Crabtree, Chairman of Birmingham 2022, said:

Welcoming PwC on board marks a great milestone. Not only do they deliver outstanding services and uphold the highest of standards, they share a set of values with us that seek to deliver benefits and contribute to society. We’re excited to be working together and will be developing plans that will contribute to our mission to be a catalyst for change.

We have just a little over one year to go to the opening ceremony of the Games, the momentum is firmly with us. As we ramp up our delivery and overcome a challenging period, we look forward to the hope, opportunities, and excitement that these Games are bringing.

Commonwealth Games Federation President, Dame Louise Martin, said:

PwC are well-acquainted with the Commonwealth Sport Movement having recently worked with us to develop our CGF Games Value Framework. This is a groundbreaking report evaluating the benefits and return on investment of hosting the Commonwealth Games.

With a large, talented workforce in the Midlands, committed to the broader vision and mission of the Games, we are delighted that they are continuing their involvement and joining the Birmingham 2022 sponsor family.

For the latest on our region, subscribe to Midlands Matters, the official newsletter of the Midlands Engine.

Keep Updated

Latest News & Events



Jul 23 2024

Midlands Engine Investment Fund II announces first major equity deal with Nottingham-based True Position Robotics

The British Business Bank has announced the first deal from the Midlands Engine Investment Fund II with a £1 million equity investment in True Position Robotics.

Read more
Global and investment scorecard


Jul 11 2024

Newly published Global and Investment data reveals the Midlands’ performance across 5 major sectors

The third edition of the Midlands Engine Global & Investment Scorecard shows data for: trade; business; investment; higher education and the visitor economy.

Read more

Economic Opportunities

Jul 9 2024

Major economic boost and thousands of new jobs on the way as West Midlands Investment Zone delivery plan gets green light

A detailed plan for the delivery of a West Midlands Investment Zone capable of attracting more than £5.5bn of private investment and over 30,000 new jobs has been announced.

Read more

Subscribe to our partnership newsletter